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What is Unbox?

There’s a myth that product management is a dark art that uses alchemy to convert customer feedback into specification docs. That’s not quite how it works. At Unbox, we’re going to address the processes, frameworks, and tools that great product managers use to build all kinds of great products.

This event is targeted at what we refer to as frontline PMs—the ones embedded with engineering teams, talking to customers, querying databases, and owning the backlog. We believe that when PMs succeed our city prospers. Everything at Unbox is designed to elevate you.

Attendees can expect to hear talks, workshops, and panels about roadmapping, user research, technical curiosity, beta programs, career development, cross-functional communication, and more.

Who should be at Unbox?

  • B2B PMs
  • B2C PMs
  • B2G PMs
  • VPs and CPOs in hiring mode
  • Product-minded founders
  • Aspiring PMs


We are excited to hold this event in our home town of Boston. Our community boasts an incredibly deep bench of talented product managers with a diverse mix of ethnicities and cultural backgrounds, industry experience, and education. This diversity of perspectives is a competitive advantage for the city and lets us approach problems from a variety of angles. It allows us to build industry-leading companies, jaw-dropping technology, and stunning new human experiences.

As much as Unbox is about advancing our collective understanding of product management, it’s also about celebrating our city and the impressive mix of people breaking new ground here every day. Innovation fuels our city’s growth, and we want to train Boston’s next wave of innovation leaders.

Recap of Unbox 2017

Unbox 2017 started bright and early with opening remarks by Boston Product creator Adam Sigel, highlighting the impact that Boston startups have made in consumer tech.  An energizing keynote, workshops, and a roadmapping panel filled the rest of the morning.

After a networking lunch where attendees also enjoyed the product-themed games in the “Funbox” area, the afternoon was filled with more impactful sessions. Finally, those who weren’t oversaturated with product lessons or worn out by a long day enjoyed the After Party where more engaging discussion continued.

All the sessions achieved the speakers’ common goal of delivering insights and learnings that Unbox attendees could bring to work and level-up the value that they deliver to their companies.  For more on what these local PMs experienced at Unbox from different perspectives, check out the links and photos below.

Product lessons we learned

October 23, Northeastern University
Boston, MA

 I might be a little biased, but I happen to believe product people make great founders. We want to make sure that Boston has a deep bench of product talent, and Boston Product has done a great job serving as a resource for that community. – Sam Clemens, co-founder and Chief Product Officer for InsightSquared

2017 Agenda

8:00am Breakfast and Registration

8:45am Opening Remarks

9:00am Sessions Begin

12:00pm Lunch

1:15pm Sessions Resume

6:00pm After Party

Sessions packed with insights:

  • Beta programs
  • Career development
  • Cross-functional communication
  • Investor and board updates
  • Pricing
  • Product marketing
  • Prototyping
  • Roadmaps
  • UX research
  • Working with engineers
  • …and much more

2017 Speakers

Greg Achenbach SnapApp

Greg is Vice President of Product at SnapApp, where he drives the overall product strategy, roadmap, and user experience for technology that empowers marketers to create more engaging interactive content. He has nearly 15 years experience building products, from small web apps to complex enterprise suites. Prior to SnapApp, Greg’s experience included roles at Senior Systems, Inflexxion, and Nuance Communications.

Spectra Asala Flywire

Adaora (Spectra) Asala is a Senior Product Manager at Flywire—a platform for making international payments easy. She is also a founding member of CODE RED, a professional network of tech executives, leaders, and diversity advocates. Her career has spanned various industries, markets, and continents, and throughout it all she’s been committed to innovative solutions that positively impact the world.

Shobhit Chugh Google

Shobhit Chugh works as a Product Manager at Google, helping mobile developer build better apps. His career spans 15 years of product roles across multiple startups, including Tamr, Lattice Engines and Manhattan Associates. He got his MBA from Kellogg School of Management, co-founded Adaptly, and advised clients at McKinsey & Company on technology and strategy.

Sam Clemens InsightSquared

Sam is founder and Chief Product Officer of the Boston-based startup InsightSquared. Before InsightSquared, Sam was VP Product at HubSpot, VP Product at BzzAgent, and on the initial team at Elance.com. His background also includes venture capital with Greylock Partners, the Algorithms group at Amazon.com, and management consulting with Booz Allen Hamilton. Sam has an MBA from Harvard Business School and a degree in Applied Math from Yale. He serves as an advisory Entrepreneur-In-Residence at HBS and is a guest lecturer on product management at both HBS and MIT Sloan. In his off time he dives shipwrecks in the New England area.

John-Henry Forster User Interviews

John-Henry established the Pricing function at Vistaprint while radically overhauling how the company went to market across all channels. More recently, he has been focused on marketplace applications — spending 2+ years at Catalant and now leading Product for User Interviews.

Matt Gray TetraScience

Matt Gray is the Director of Product at TetraScience, helping R&D scientists to work more efficiently by connecting lab instruments and automating experiments. Prior to TetraScience, Matt worked at Localytics, which is the leading mobile app analytics and marketing automation platform.

Arpit Gupta Wayfair

Arpit works as Senior Product Manager at Wayfair, where he is responsible for their iOS mobile apps. Arpit has worked for nearly a decade leading technology solutions for the healthcare, mobile advertising, and e-commerce industries. Prior to joining Wayfair, Arpit was Senior Product Manager at Fiksu. Arpit is an active hackathon organizer, judge and mentor, and has been involved with marquee events at the MIT Media Lab and SXSW with cutting-edge technologies like Augmented and Virtual Reality.

Shanfan Huang Pivotal Software

Trained in industrial and strategic design, Shanfan Huang started her career at the dawn of smartphone and touchscreen. Since then Shanfan has been using her design skills to improve the relationship between humans and the objects created by human. As a consultant at Pivotal Software Inc., Shanfan helps her clients to pin down the missing pieces of innovation, and to improve their process of building human-friendly software.

Sarah Idriss Genscape

Sarah Idriss is currently the Technical Product Director at Genscape, a data intelligence platform for the commodities and energy markets. She’s a total data nerd that’s well adapted to leading developers on fast-paced teams. Coming from customer support, she has experience taking customer pain points into iterative development, working with sales, marketing, and support teams along the way.

Laura Miyakawa Catalant

Laura Miyakawa is the VP of Engineering at Catalant Technologies, a marketplace to connect companies with business experts for their on-demand needs. She prides herself in being able to translate business needs to technical ones and back again. She also thoroughly believes that Product Manager is the hardest job in any organization. Prior to joining Catalant, Laura was the Director of Engineering at Backupify.

Christopher O'Donnell HubSpot

Christopher O’Donnell is VP of Product at HubSpot, where he drives product management, design, and user experience. Previously, he was Director of Product at Performable before it was acquired by HubSpot. He has also been a startup founder, advisor, and product/UX leader. Prior to working in online marketing and product development, Christopher operated a music production business, where he put his B.A. in Music from Brown University to good use.

Alec Pinkham AppNeta

Alec is a Senior Product Marketing Manager at AppNeta, a network performance monitoring solution for enterprise IT in a cloud-connected world. He brings a background in engineering, quality assurance and product management to software built for technical audiences. His focus is on continually finding and practicing better ways to objectively measure product marketing.

Karen Rubin Owl Labs

Karen Rubin has spent the past 12 years building products and managing product development teams. She is currently working as the VP of Growth at Owl Labs, where they are solving the problems of remote team members everywhere with the Meeting Owl, a 360* video and audio device. Prior to this, Karen spent time as the VP of Product at Quantopian, a member of the investing team at Matrix partners, a product manager at HubSpot and a project manager at Promotions.com.

Bhavika Shah PluralSight

Bhavika is a product manager at Pluralsight where she builds products that help people learn more effectively. She mixes quantitative and qualitative data and in-depth user research to solve problems and inform product decisions. Prior to Pluralsight, Bhavika held client-facing roles at Smarterer (acquired by Pluralsight) and General Electric, after completing the GE Commercial Leadership Program.

Eval Silvera LogMeIn

Eval Silvera, CSM is an Agile Coach for LogMeIn where he works to improve culture and collaboration within teams. Using his background in Lean, Kanban, and Scrum he helps individuals, teams, and organizations improve how they work within an agile mindset. Eval is also the founder of KodeConnect, Inc., a program designed to expose and engage underserved youth in dynamic STEM learning experiences.

2017 Supporters





Silicon Valley Bank




Northeastern University