Building a great product starts with getting to know your customers. Interviews, testing, usability studies, research, persona development and many other techniques all go into creating a clear picture of who uses your product and why.
Operationalizing Empathy. An interview with Matt Gray, Director of Product for TetraScience. Great insights on how to execute ongoing user research and incorporate that into your roadmap and user stories. We also talk a bit about the tradeoffs of PMing a B2B product, and how a PM approaches weekend chores.
The Power of Habit by Charles Duhigg. An entertaining and deeply insightful scientific analysis of how habits form, how they affect our ability to think and act, and the responsibility creators have when selling their products. Spanning social psychology, clinical psychology, and neuroscience the book has a story for everyone.
Don’t Make Me Think by Steve Krug A necessary book if you are doing usability testing. It offers tactical advice, actionable ideas on intuitive navigation and information design you can introduce to your process and your team.