Product Launch

Shipping, that rewarding step after so much research, planning, testing, and and coordination. Tried and true tactics and best practices on getting your product out the door.

Articles

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The MVP is dead. Long live the RAT by Rik Higham. There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. Rik argues that we should ditch MVPs and focus on testing assumptions.

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Hypothesis Kit for A/B Testing by The Experimentation Hub. One of the most important parts of A/B testing is having a solid hypothesis. The kit helps people to frame the experiment properly, focusing them on the most crucial elements.

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7 Ways to Build Buzz for your Next Product Launch by Kissmetrics. While Apple’s reputation and sometimes-rabid fanbase obviously plays a large part in the success of their launches, there are also a number of strategies virtually any company can employ to make their own product launch a huge success.

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Dear Product Roadmap, I’m Breaking Up with You by Heath Umbach. The top product roadmap challenges according to product leaders, and what you can do to overcome them.

Books

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Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey Moore.  This bestselling guide that created a new game plan for marketing in high-tech industries and has become the bible for bringing cutting-edge products to progressively larger markets.