Product Launch

Shipping, that rewarding step after so much research, planning, testing, and and coordination. Tried and true tactics and best practices on getting your product out the door.



The MVP is dead. Long live the RAT by Rik Higham. There is a flaw at the heart of the term Minimum Viable Product: it’s not a product. Rik argues that we should ditch MVPs and focus on testing assumptions.


Hypothesis Kit for A/B Testing by The Experimentation Hub. One of the most important parts of A/B testing is having a solid hypothesis. The kit helps people to frame the experiment properly, focusing them on the most crucial elements.


7 Ways to Build Buzz for your Next Product Launch by Kissmetrics. While Apple’s reputation and sometimes-rabid fanbase obviously plays a large part in the success of their launches, there are also a number of strategies virtually any company can employ to make their own product launch a huge success.


Dear Product Roadmap, I’m Breaking Up with You by Heath Umbach. The top product roadmap challenges according to product leaders, and what you can do to overcome them.



Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey Moore.  This bestselling guide that created a new game plan for marketing in high-tech industries and has become the bible for bringing cutting-edge products to progressively larger markets.