Goals & Metrics

Stories and techniques on what to measure and how to measure the things that will define whether your product is successful.

Articles

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Critical metrics every product manager must track by Evgeny Lazarenko. An attempt to cut through the noise and save time for those who decide which metrics are best to gauge the health of their product or company. The metrics I list here belong to one of the three major categories: user engagement, business, and customer service.

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What is a North Star Metric? by Sean Ellis. The North Star Metric is the single metric that best captures the core value that your product delivers to customers. Optimizing your efforts to grow this metric is key to driving sustainable growth across your full customer base.

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Segment Your User Base: Depth of Engagement by Dan Wolchonock. Concise examples of how depth of engagement can show how engaged different portions of your user base are. You don’t need a ton of fancy data science techniques to get a glimpse into what your user base is doing. All you need a fairly straightforward SQL query to get you started.

Books

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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and‎ Morgan Brown. The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

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Usable Usability: Simple Steps For Making Stuff Better by Eric Reiss. Combines what usability is, why it’s important, and how you do it, in one easy to read book.